Chinese Companies Make Up 1/3 of Euro Cup 2020 Sponsors, Causing Concerns in Europe
The 2020 UEFA European Football Championships kicked off on June 18 in Rome, Italy, after being postponed for one year due to the COVID-19 pandemic. The event will last until July 11. One third of the tournament’s sponsors are Chinese companies, which has caused concerns in Europe. Four major Chinese companies, including Hisense, Alipay, Vivo, […]
The 2020 UEFA European Football Championships kicked off on June 18 in Rome, Italy, after being postponed for one year due to the COVID-19 pandemic. The event will last until July 11. One third of the tournament’s sponsors are Chinese companies, which has caused concerns in Europe. Four major Chinese companies, including Hisense, Alipay, Vivo, and Tiktok are among the 12 sponsors of the Euro Cup, making China the biggest financier of the event, followed by Russia. Other sponsors are American companies and businesses from the Arab world. Volkswagen is the only European company among the sponsors. The Euro Cup has large viewership in both Europe and Asia. The sponsorship helps the lesser known Chinese companies gain visibility on an international stage, as their signs are everywhere and their commercials constantly play in the stadiums and on TV during the event. The Chinese regime’s mouthpiece media considers it a win ...
